Fruet Music creates, from time to time, special educational projects. Designed to help Brazilian artists to understand their role and develop their skills in the music market, some of these projects have already been presented in many speeches and workshops around festivals and international music fairs such as SIM São Paulo, FIMS, Contrapedal Connect and TUM Sound Festival. The idea was to bring artists and other music professionals to have a closer look into their careers and market niches, so they could get a bigger picture of the whole market and start figure out how to find their own space in it, initially from the perspective of the music production and how does it affects the quality of the product that the artists deliver to their potential audience.